Print Advertising that Adds to Your Profit
Often when we say print, chances are the dailies and magazines come to mind. True enough. If advertising in those medium is within the budget, as there are those that are really affordable(depending of course on its distribution and readership reach), one has to advertise on them. For small and start up businesses however, this could not be feasible.
The number of repetition alone that would be needed before an ad is noticed and acted on can go for weeks. For small players, that would not be very practical. Advertising in the local dailies that enjoys the readership of your targeted market may be more like it. But if the budget is really that tight, an inexpensive way to do this is to advertise also in school papers, church bulletins and programs.
If at this point if image building is not yet on your highest priority, take your ad to anything printed that is for circulation. Advertising costs. The bigger the influence of the medium that you will be using the more expensive it becomes. The rate of frequency that you will be having can really add up. This is why, short of writing on walls, it will be smart to augment your commercials with anything you can use.
You can also print flyers, notices and posters. If you distribute your flyers in areas where people go like auditoriums, terminals, airports and shopping centers, or post it in areas that attract heavy traffic you can get attention to your product while stretching your advertising budget at the same time.
Advertising copies prepared by professionals follow the same pattern.
It contains basically the same component like;
• It is clear on its objectives and what it aims to accomplish.
• It talks to its target audience. It captures attention from its opening line and can hold attention. Intriguing lines are often employed to attract attention. The first few lines are engaging and eye grabbing.
• The message are short concise, easy to read and in simple to understand sentences and highly persuasive.
• It does not aim to impress its audience on any other issues more than what is important to its customer’s point of view.
• It has AIDA. Attracts Attention; hold Interest; arouse Desire; motivate Action.
Here are some guides to help you make a better prepared ad.
What is it exactly that you want to sell? Obvious enough. But many advertisers keep forgetting. It is not seldom that you will read adds that instead of selling a product tells better the story of the person owning the product the good company backing it up, the expertise of people behind it instead of the ad talking to the customer and what is important to the buyer.
Keep also in mind your audience. The kind of customers you wish to attract. Without this specific image in your mind as you write, your ad will fail to attract your targeted audience or your ad will not get the desired language and effect that you want to convey.
Come out with very clear statements about the benefit that the customer will get out of the product. The value that the customer perceives in what you are offering increases responses.
Write as if you are talking to your customer face to face.
Finally, advertise or go to places where there is the best chance of your market hearing your advertisement.
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