Not Advertising Will Kill Your Business
Every businessman knows that the only way to point traffic to his business is through advertising. Somehow, the choice is not that simple to make. There is today a wide variety of advertising vehicle to choose from. If you are a small business operation on limited budget, the choices are even tougher. Whatever, if the budget that you have won’t get you on the television, I suggest you take these less expensive and easy online advertisement.
• Join the Ezines advertisers. Ezine advertising gives you the benefit of tapering your product to its targeted market. It also gives the benefit of staying longer in its archives. When you join the directory of ezines, you will find a list of free advertising from ezine owners listed in its directory. Joining fees are required upfront but this is still a bargain over time plus you get freebies and bonuses.
You can also try visiting the ezine auction where you can find hundreds of auctions available where you can shop and find your target audience.
You can contact the publisher to ask for available deals. If there are one you have a good deal.
• Pay per click advertising. You pay for your specific target market. This does not have to be expensive if you monitor these programs and control your advertising closely.
• Use Text links. This is one of the most powerful and remains to be least expensive modes to advertise. You buy text links and they will promote your site and connect it with keywords to benefit your business.
• Do E-Mail advertising. E-mails are still a very good way to market your products. Despite the threat of spam, prospective customers are still willing to sign up especially if you can give them something in return for sharing an Email address.
• Banner Advertisement. A banner ad displays your message over a period of time that increases your chances at attracting respondents. This can be displayed on internet pages and sites and you can design it to reach a specific target market. People interested in your advertisement can click through to your site and make purchases online.
• Blogging. Create a blog and advertise it through RSS. Blogging can also help you update your materials regularly that will ad to your blogs being attractive to visitors.
• Join a forum. Joining forum gets you into contact with prospective clients that can prove worth your effort. You can also post in forums. When you do, do not forget to include your url and your forum signature.
• Publish a Newsletter. Publishing your own newsletter gives you the benefits of Ezine and Email advertising.
• Write articles. The materials from your newsletter and blog are also a good source of information that you can share with your audience. The contact information printed in your resource box will attract traffic to your site.
• Create an Ebook. The materials from your blogs and newsletters can be compiled and packaged into an Ebook for giveaways. You can use this as a marketing tool to attract customers to your site. Ebooks can also establish your credibility with your customers.
However, if you are not that tight with budget but still prefer to use the internet as an advert medium, go to paid advertising sites. That will give the impression that you are big and lends more credibility.
There is a very wide array of advertising vehicles and methods to apply, not one of them is a fix all formula. Two businesses with similar offering may apply the same medium and results may not be the same. Continuous experimentation with the correct advertising mix must be applied. When you have found a combination that works, you can use that again and again.
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