Effective Copy Suggestions
Products of take, we all know rests largely on how effective the copies convey the message of the product. If the ad does not convey a clear idea of what the product is all about, the product will have a very little chance of taking off.
Here are some suggestions that are found to be common ads that sell.
The Headline
• Headlines – Headlines must be bold and clear. A short burst of words that convey much in as short a sentence as possible has a good chance of being noticed. They could be dramatic, intriguing, grand, eloquent or dignified depending on the target audience, has one quality that stands out. Headlines must be bold and tell a very clear message.
o Free offers big discounts or the “Shocking Claim” technique, provided it can be backed up has always been effective at getting peoples attention.
o If it can not be avoided, you can break up your headline to make a sub headline but only if it improves on the headline.
o Logo – this are also effective eye catchers. The logo can give your company its identity even before reading the text.
The Text.
• A purpose that addresses a particular need. Why should the buyer want to own the product, what are the reasons that should compel the customer to have one. Provided it is not overdone, and the advertiser can pull it though, creating impressions where the prospective buyer will look silly if he does not buy tour product works effectively.
• Key words can stand out by enlarging texts is done effectively with headlines and sub headlines but there are also a few opportunity in the text of the ad that the use of highlights can be effective. Bolding, underlining and different coloring makes particular words stand out.
• List your products attributes, virtues and features. Keep in mind the things that are most important to the customer.
• Highlight customer benefits. Free bonuses, money back guarantees discounts for the first so and so caller stretches the pulling power of your ad.
• Short sentences and sentence fragments are effective at getting attention with quick glances and skim readers.
• Appropriate attention grabbing adjectives gets attention quickly. However, many amateur advertisers have abused terms like incredible, amazing eye-popping, super, ultra, high power, killer etc. and people usually have had experiences that these are also the adjectives normally claimed by scam acrobats.
Photography
• A Photograph. That pictures the details of the subject in its best spotlighted appearance gives clear ideas about your subject or product.
• Colorful graphs, charts and other detail that can support your claim also satisfy doubts lingering in your prospects mind.
Contact Information.
• Provide a website, contact number address where the customer can get more information.
Disclaimer
This is usually located at the bottom of the page or the bottom right hand of the page. Making it in the tiniest print readable prevents it from competing with you main messages.
White Spaces. If you are intending to post your copy in the internet, you have to use a lot of white spaces. Web users do not read ads like they do a book or a regular printed material. Allowing for a lot of white spaces makes your ad more attractive to read. White space is a marketing tactic that is used by effective web advertisers.
Using the above methods should dramatically improve the chances that your ad will get noticed by potential customers. And that is the first step to ultimately making the sale.
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