Effective Advertising That are Almost Free
There is this old belief that if the cost is low it maybe because the quality is not good. Quality has often been equated with price because of past experiences that turned to prejudices.
The real score is that it is often true, but creativity may be the way to go around it.
It is unfortunate that there are good people with good products to offer that won’t lift because of budget constraint. If you are one of those that are, and you really believe that all that your product need is exposure but do not know how, here are some tips:
Try shared advertising - Shared advertising is finding other businesses that you can share advertising. What you need to do is find out people who are also in need of product exposure in the least expensive manner possible. You do not have to worry if the product or service that caters to a similar market. For as long as it gives different benefits, (you only have to differentiate your product to make it address a particular need) and you cease to become a direct competitor of the other party. It works. Remember that the purpose of an ad is to get your product exposed. The principle has been existing since we know not when but it is maybe as old as when trading started.
This is not so hard to find in the internet. Shared advertising is even more effective if it appeals to the same target audience. You place your advertisement on its others web site and both you and the other party share multiplicity of exposures. The more advertisers want to share with you the more you increase your frequency.
The problem that is encountered with small businesses wanting to advertise its products in the regular advertising agency is that you have to put up money even before sales turns in. Advertising we all know often can not guarantee the results we expect from it because of so many different variables that has to be considered. When a budget ties you down, an alternative that is good has to be applied.
You can do that yourself but if you want it faster, just register with a joint venture facilitator and they will make you a match up with another party with similar needs.
Another way to go is trade for advertising.
In plain language this is bartering your services for advertising space.
Bartering for ads can give the small business person excellent opportunity and value.
Many station managers especially the local ones, needs services too. If doing that means that they can save money, if the proposal is on a win-win level, it is as if they have gained a new endorser too. Advertising in the radio, cable and your local newspaper can give a definite perceive value for your product.
If you are for example into the food business, you can have these served in the local stations which in exchange, your broadcaster thanks you on air and can speak well for your products. That is high value advertisement free of charge.
There are however stations that will not trade. Others will trade half cash and half services but there are those that do. Then you can have your products exposed to the market without having to undergo that much risk.
There are however stations that will not trade. Others will trade half cash and half services but there are those that do. Then you can have your products exposed to the market without having to undergo that much risk.
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