Cost Cutting Tips - Get the Most Out of Your Advertising Buck
Whether a business is not in a tight budget smart businesses will always find ways to stretch their expenses. That works true with advertising. Every marketing tool should be driven to maximum efficiency.
Here are ideas to help you think of making your advertising dollar run longer.
If an advertising media is not working dump it. Do not be afraid to admit that the media selected which you thought at first might work, didn’t. Winners do it that way. They cut their losers and when they find a winning combination or promotional mix, they ride it as far as it can go then, find another one that will turn out to be winners.
Think of synergy. Synergy is treating all your major marketing function not as separate and distinct but as one whole approach where every tool compliments the advancement of the others.
You will be surprised that there are companies, even the big ones where the sales force does not have an idea of what marketing is up to. Again there are selling outfit who post phone attendants who have no idea what the flyers currently being distributed by their marketers is all about.
Make yours a brand. Live up to the name that can be trusted and relied on. This is a very obvious approach and yet very many marketers take this cardinal rule for granted.
If you are marketing via the internet you might have received unsolicited advertisements. Many of those who advertise will tell you they are the best in the industry, market leaders, revolutionary, even opinion drivers. Yet they are not even household names. Far from it. They are a disappointment. As more and more people are being victimized by these advertisements, many are becoming wary of sellers adopting the adjectives.
Run slogans that grab attention even flashy but are best representative of what you sell. After all ads should be backed by good servicing. When the name is trusted, advertising comes easier and traffic to your site improves.
Expensive advertising may not always be the best alternative even if you have the budget to spend. Try to exhaust first all the available free and less expensive tools of advertising before dishing out thousands of dollars into an advertising agency. That way you can also have time to experiment on an advertising line that can give more bite from buyers.
Placing in an ad agency without first equipping the self with the experience of an ad that your public acts on will require many refinements and runs that could cost you a small fortune. When the budget runs out before your target market acts, you have already wasted your investment.
Freelancers. When finally you decide that a professional job is needed, going to the big ad agencies may still not be the best choice. You may want to try talking to a freelancer first. You can find them on the on a local ad agency (they hire freelancers too), directory listings, internet (you type keywords on jobs that you want done), or other small businesses.
Feedback. Advertising is communication. And so when advertising a product, do not do monologues like many advertisers. Try to get feedback. That way you get very valuable information on how to run your advertisement more effectively and more cost efficient.
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