Banner Advertising – Alive and Effective
Banner advertising has been shunned of by many because until recently, it looked like graffiti. Many banner designers, tended to opt for the garish, the hideous, the horrible, the dumb and the outlandish.
That almost killed banner advertising.
No one worth his advertising salt wanted anymore part of it.
But good things are just hard to be left to rot. Better designers have come out with tasteful banner art. That revived the banners. It is not dead. It is back.
Banner advertising is a good marketing tool. The evolution it is now undergoing in the hands of skilled advertisers can be made even more effective. This time good banner and good banner ad designers avoid the eye damaging ads that previously crowds the sites. Good designs, you will find have this in common.
• Short, simple and direct messages
• Now and Free are catch phrases
• Points to a “click here” button
• Banners that has cute little boxes
• Uses animation only when it can improve on it.
• Attractive tastefully done designs.
A banners' affectivity lies in it being used over and over again. Ads we all know have to be displayed with frequency so that it gets attention. It is even more crucial now that almost everybody is seems to be advertising something. Not joining that is the same as burying your product in the maze of commercials going these days.
Banner ads can be created to target specific targeted market thereby inviting those that have more potential for sales close.
Potential buyers that clicked through have that convenience of buying on the spot.
You have that opportunity to tweak your banner anyway you want anytime to get the results that your want. This is an important component in advertising. To experiment with different messages until you get the design that gets the most response.
Banner advertising cost almost nothing compared with most form of advertisement. You can have all the banner space you want which can make your presence dominant aside from the bargains and freebies that you can get.
These are the things you should take into account when planning your banner advertising.
Graphics. Most sites limits banner file size between 12 to 16 KB. Animation then serves a purpose only if it is to improve your banner. The message itself and the general tone of your campaign is what influence the buyer to make the purchase. Banners allowance comes in pre determined pixel sizes. Banner classification are full banner (486x60), Full banner with navigation bar(392x72), Half banner (234 x 60), Vertical banner(120 x 240), Square button (125 x 125), Button #1 (120 x 90),Button #2 (120 x 60), Micro (88 x 31) pixels.
The sites that you select should be chosen carefully so that it aims at your targeted audience. You will be hyperlinked to your chosen targeted url for you to track the clicks to your site. There are individual sites however that does not provide the program. Carefully choose a site that can give you information that appeals and focuses on your target market / audience.
Use your banner ads as branding tools to create brand awareness and brand image. Branding is the identity that is impressed on the mind of your audience for you or your product. This is too a powerful marketing tool.
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